The Sentient Marketer pairs two decades of C-suite brand leadership with real-world AI application. We help you identify and implement AI to make smarter marketing decisions, improve workflows, and supercharge results.
We’ve developed a working marketing model that uses technology and data to make marketing smarter. This integration senses the market, delivers the work, learns what moved, adjusts the strategy, and redeploys with intent. It repeats the cycle based on real, actionable insights, all with human oversight & judgement.
When you adopt the Sentient Method, your marketing becomes a thinking system.
Campaigns fire on schedule; nobody can say what they do for the business
Dashboards fill up; the board can’t read them
Marketing spend is faith, not strategy
The team drowns in production and never reaches strategy
AI is a talking point nobody actually runs
Cost-per-acquisition drifts up with no honest attribution
Your marketing system senses its market, reasons, and adapts
You are able to generate board-grade reporting with honest attribution and clear tradeoffs
Your marketing decisions are tied to revenue targets instead of channel vanity metrics
AI workflows absorb production so the team can work on strategy, experience, and high-touch opportunities.
AI is an operating capability your team owns and runs
Your cost-per-acquisition decreases, conversions increase, and you can prove it
AI workflows absorb the production volume that buries marketing teams. Your people get to work on strategy.
Honest attribution and a unified funnel reallocate spend toward what actually moves revenue. Lower cost, same headcount.
Two decades of brand-building for 150+ organizations people recognize. One operator does the strategic thinking your market expects.
Same headcount. Same budget. A different plane of return.
Most marketing doesn’t think. It just runs. The Sentient Method senses, reasons, and adapts.
Positioning, pricing, and demand priorities tied to revenue targets rather than channel vanity metrics. Two decades of brand-building for organizations people recognize.
Reporting an executive team and board can act on, with honest attribution and clear tradeoffs. The market measured in real time.
A working command of AI most consultants only talk about, from LLM workflows to automation. The function adapts what it does. Judgment first, automation second.
Where the three meet, marketing becomes sentient: perceiving its market, reasoning about what it sees, adapting what it does.
Two decades in the room with leadership teams across healthcare, finance, education, and consumer. Here is what we hear, and how the practice resolves it.
Positioning and demand priorities tied to revenue targets. You get a marketing function the board understands and the CFO can defend.
Board-grade reporting with honest attribution
Embedded leadership that structures, hires, and mentors the team, so the function keeps performing without permanent outside help. AI workflows absorb volume your current team can’t.
4,200+ hours saved per quarter via AI workflows
Hands-on daily with the tools, not just briefed on them. The four-phase Sentient Method™ gets AI out of the boardroom and into something your team owns and runs.
End-to-end implementation + certified team
Reporting an executive team and board can act on, with honest attribution and clear tradeoffs. A sentient function senses, reasons, and adapts, and it shows its work.
92% attribution clarity on engagement
Seven credit unions, banks and insurers competing for loans, deposits and members against national ad budgets.
Destinations, attractions and travel-retail marketplaces selling a nightly-expiring product to visitors who are never local.
Six Big Brothers Big Sisters affiliates recruiting adult mentors one relationship at a time, where awareness alone can’t scale.
A high-volume Boston caterer paying for enormous lead volume that almost never became paying customers.
Hospital systems, home care providers and community health centers marketing without pixel-based conversion tracking, to protect patient privacy.
E-commerce growth plateauing; team drowning in production, not strategy
A four-phase engagement that takes AI from a boardroom conversation to something your team actually runs. Designed by someone who uses the tools daily.
A structured audit of your workflows, tech stack, and data readiness.
An opportunity map with ROI estimates, ranked by impact and effort.
Select the highest-leverage use cases, choose the tools, define governance and brand-safety guardrails.
An implementation blueprint.
Build the workflows, integrate the tools, and train every affected role, from executive literacy to hands-on fluency.
Live systems and a certified team.
Track time saved, output gained, and quality held. Double down on what works. Keep governance current as usage grows.
A quarterly impact report.
David built an AI-forward digital practice inside a 40-year-old communications firm. He has spent 20+ years in senior leadership positions at several of New England’s top marketing and communications agencies, leading marketing, AI and digital transformation initiatives for 150+ regional and national organizations across healthcare, higher education, hospitality, tourism, retail, nonprofit, and consumer brands.
David is hands-on daily with the tools he recommends, from LLM workflows to automation. He designs the AI strategy, builds the operational workflows, and trains teams to adopt AI responsibly. Every Sentient Marketer engagement runs through him: the strategy, the standards, and the accountability.
“AI didn't make marketers obsolete. It made unthinking marketing obsolete.”
Leadership roles across top-tier communications and marketing firms.
Data rigor and brand craft in one operator.
Hired, structured, and mentored the people who deliver after handoff.
Embedded marketing leadership 1–3 days a week. The practice owns your strategy, team, budget, and numbers.
Typical engagements run 6–12 months.
For companies that need a marketing executive, but not a permanent one.
A defined engagement through the four-phase Sentient Method™: assess, design, implement, and train.
Scoped by outcome, priced by phase.
For organizations ready to make AI something their team owns and runs.
Focused 2–6 week projects: brand repositioning, marketing audits, growth plans, team assessments, or an executive AI workshop.
Fixed scope, fixed timeline.
For a specific question that needs a senior answer, fast.
This is a consultation. Bring your hardest marketing or AI question and you’ll leave with a point of view you can use, whether or not we ever work together.
E-commerce growth plateauing; team drowning in production, not strategy
Organic conversion
Time-to-market
AI workflow hours saved
Designed and trained AI workflows that absorbed the production volume. The same headcount, now spending its time on strategy.
